01 · DISCOVER
Clarity is part of care.
Families exploring ADHD, autism or psychiatric support arrive with direct questions: Which service is right? What happens next? What will it cost? Who will we speak to? The experience needed to answer those questions without adding more uncertainty.
The work began by bringing service information, stakeholder feedback and delivery constraints into one view. That exposed a broader problem than page design: the website, enquiry process and clinic operations are part of the same service.
02 · DESIGN THE JOURNEY
See the whole path, not only the page.
The information architecture brings services, clinician information, fees and enquiry routes closer together. Mobile clarity and consistent actions matter because families may be researching under pressure and need to find the next step quickly.
03 · DELIVER
Turn direction into a working website.
Design and delivery discussions involved clinic stakeholders and the website partner. Feedback was consolidated, overlapping issues prioritised, and changes separated into immediate release needs and later phases.
- Make services, fees and contact routes easier to find.
- Use consistent language and actions across enquiry journeys.
- Bring clinician information and trust signals closer to service content.
- Keep accessibility, content maintenance and search visibility in the delivery conversation.
04 · MEASURE
Connect visibility to real service outcomes.
The SEO review shifted the conversation from keyword rankings alone towards the complete enquiry-to-registration funnel. It also identified migration questions around missing historic content, the need for reliable Search Console and analytics access, and a 30/60/90-day improvement plan.
Evidence boundary: these are October 2026 operational baseline figures discussed in the SEO review. They are not presented as results caused by the website redesign. The clinic’s 15–20 monthly registration ambition remains a target, not a delivered outcome.
The next design question is not simply “How do we rank?” It is “Where does a family lose momentum—and what can the service change?”